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Why Do So Many YouTube Thumbnails Have Shocked Faces?
In 2008, YouTube stopped offering thumbnails from the 25, 50 and 75 percent marks of a video and let partners upload their own. What followed was YouTube Face: why faces took over, why they looked shocked, how A/B testing pushed even MrBeast to close his mouth, and five lessons for your own videos.
News9 Oct 20267 min read