How to Add End Screens on YouTube: Which Elements Work?

How to add end screens on YouTube: sign in to YouTube Studio, open Content, click the video, choose Editor, then End screen, and add up to four elements such as a video, playlist or Subscribe button. End screens run in the last 5 to 20 seconds, and the video must be at least 25 seconds long.

What are the steps to add an end screen?

1. Sign in to YouTube Studio.
2. From the left menu, select Content.
3. Click the title or thumbnail of the video.
4. From the left menu, select Editor.
5. Select End screen, then pick a template or add elements one by one.
6. Drag elements to set when they appear and where they sit, preview with the play button, then click Save.

You can also add an end screen while you upload a video.

What can a YouTube end screen show?

YouTube Help lists these elements:

• Video or playlist: your latest upload, a video YouTube picks as best for the viewer, or any public or unlisted video or playlist
• Subscribe: a button for your own channel
• Channel: another channel, with a custom message
• Link: an external website, only if you are in the YouTube Partner Program

Videos with a standard 16:9 aspect ratio can have up to four elements; other aspect ratios may allow fewer.

How long should an end screen be?

End screens can cover the last 5 to 20 seconds of a video. YouTube's best practices are to plan for the last 20 seconds while you edit, so the elements have room, to feature things relevant to the video, to use clear calls to action, and to consider timing elements to appear at different moments.

Why can't I add an end screen?

The most common reasons in YouTube Help:

• the video is shorter than 25 seconds
• the video is set as made for kids
• it is a 360 video

Even when an end screen is set up, viewers do not see it on mobile web (iPad mobile web is the exception) or in the YouTube Music and YouTube Kids apps, and viewers can choose to hide end screens.

What is the difference between end screens and cards?

Info cards can appear at any point during a video, with a short teaser, and you can add up to five per video. End screens only appear at the end. Neither is available on videos set as made for kids.

How do you check if your end screens work?

In YouTube Studio, open the video's Analytics, select Engagement and scroll to "End screen element click rate". At channel level, the "Top end screen element types" card compares element types.

FAQ

How many end screen elements can I add? Up to four on a standard 16:9 video.

Can I link to my website from an end screen? Only if your channel is in the YouTube Partner Program, and the site must follow YouTube's policies.

Do end screens show on phones? They do not show on mobile web, except on iPad. YouTube also says an end screen may not always show, or may look different, depending on device and context.

Related

• How do you add chapters to a YouTube video?
• How to get more views on YouTube
• What is YouTube Analytics?

Sources

• 01support.google.com/youtube/answer/6388789
• 02support.google.com/youtube/answer/6140493