digital platforms

FTC Impersonation Rule ANPR: platforms’ ad-optimization role (24 Sep / 1 Oct 2026)

On 24 September 2026 the FTC announced an Advance Notice of Proposed Rulemaking on whether to update its Rule on Impersonation of Government and Businesses—or take other action—to address social media, search, and digital marketplace platforms’ ad-optimization practices that may further impersonation scams. The ANPRM published in the Federal Register on 1 October 2026 (91 FR 62347; Doc. 2026-20143; Matter R207000; RIN 3084-AB90); Commission vote 2-0; comments due on or before 30 November 2026. This is a comment request, not a final rule; no affiliate.